Marketing Tactics

London – Net-A-Porter is reportedly partnering with Harper’s Bazaar on an interactive ad. According to Luxury Daily, Net-A-Porter’s display ad on the Harper’s mobile site lets consumers type in a keyword that will help personalize the landing page they go to.

Predictive text helps consumers more quickly fill in the keyword. They are then brought to a customized landing page with products relating to their keyword.
 

The new focus on health and wellness merchandise at Kohl’s gets a big boost this week with the addition of an exclusive Gaiam women’s apparel collection.

The retailer has been greatly expanding its assortment of active lifestyle and wellness offerings through brand launches, partnerships and unique social integrations that further the company’s commitment to active and well lifestyles promoted under the Make Your Move initiative launched earlier this year.

Bentonville, Ark. -- Global responsibility and sustainability continue to be priorities for Wal-Mart Stores Inc.  The company filed its proxy statement ahead of its June 5 annual shareholders meeting, and also issued its annual report, and the 2015 Global Responsibility Report and Global Compliance Program Report.

The Global Responsibility Report outlined social and environmental work over the past year.  Accomplishments, according to the company, include:  

Volatile demand for firearms seems to be easing at Cabela’s, which reported a profit rise of 6.9% in the first quarter despite a drop in same store sales.

Framingham, Mass. -- American women are ambitious and confident when it comes to pursuing their goals, yet understand the hard work it takes to achieve them.

In a new survey from Marshalls, 85% of American women ages 22 – 54 who have goals feel confident that they will achieve them in the next year, which is no easy feat with women juggling four different goals on average. Even as master multi-taskers women know when to ask for help, with 91% reporting to need a little boost and support to help create a path toward success.
 

Sears Hometown and Outlet Stores is embracing its branding as “America’s Appliance Experts” with a refresh of seven stores in Arizona, among other states.

The store refresh includes a new product assortment, redesigned merchandising, new fixtures & signage, and comprehensive employee training, among other changes.

New York -- Sears Holdings Corp. is hoping to spark a turnaround in its struggling Hometown and Outlet Stores division with a 51-store refresh program that starts with seven stores in Arizona.

The store refresh includes a new product assortment, redesigned merchandising, new fixtures & signage, and comprehensive employee training, among other changes.

Suppliers to Walmart are always looking for ways to align themselves with the retailer and develop strategies that drive sales. Nothing could be more instructive on that front than 2015 version of a Global Responsibility Report, which reveals the company’s extensive social and environmental commitments and accomplishments.

The eighth annual edition of the document was released this week in conjunction with other material related to the company June 5 shareholders meeting.