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Old Navy launches YouTube promo


New York – Old Navy is launching a back-to-school promotion on the YouTube video platform. The retailer is releasing a video of a new back-to-school anthem, “Unlimited,” featuring cameos by stars of the youth multichannel network AwesomenessTV.

The cameos are designed for viewers to "spot" their favorite stars as a digital-style Easter egg hunt. Each star will also be creating ancillary content on their channels to support the video, using the campaign hashtag #BeUnlimited. The song is also available for download on iTunes, with net proceeds donated to charity.

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