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Wet Seal names Iris Mobile as mobile agency


Foothill Ranch, Calif. – The Wet Seal Inc. has named Iris Mobile as its mobile messaging agency. Iris Mobile will support the brand's mobile marketing programs with Rich Media Messaging (RMM) to help the retailer strengthen its presence and connect more personally with its mobile customers.

RMM is Iris Mobile's patented messaging technology that delivers device-optimized rich content to mobile handsets, with no data plan required. Work began in May 2014 with a RMM campaign allowing customers to opt-in to receive mobile messages from Wet Seal by text. Upcoming RMM campaigns, aimed to build brand loyalty and drive sales, will contain coupons and promotions, iPhone Passbook integration, the ability to set calendar reminders before offers expire, and options to share messages with friends on Facebook and Twitter.

Iris Mobile's mobile marketing platform will enable Wet Seal to send interactive messages containing pictures, videos, coupons, promotions, extended text and web links, and the ability to track campaign analytics for consumer behavior.

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