Marketing Tactics

Fort Myers, Fla. - Chico’s FAS is launching a digital charitable giving campaign powered by HelloWorld. The campaign features a Facebook-integrated microsite and a mobile optimized site that allows consumers to upload a photo and treat it with pink coloring and the hashtag #TOGETHER in honor of Breast Health Awareness Month.

Seattle – The retail industry is expected to benefit from mobile commerce, free shipping offers, in-store pickup promotions and e-commerce videos during the 2014 holiday season. According to global analytics and insights firm Blueocean Intelligence, the top six digital and social media trends that will drive sales for retailers in the upcoming holiday season are:

Coppell, Texas – An increase in selling, general and administrative (SG&A) expenses driven by growing costs of advertising, new stores and store support helped Alco Stores Inc. swing to a net loss of $7 million in the second quarter of fiscal 2014 from net earnings of $800,000 a year earlier.

Net sales dropped 6% to $110.7 million, from $117.7 million. Same-store sales declined 8.9%.

Dublin, Calif. – DD’s Discounts, a division of Ross Stores Inc. will open its first store in Louisiana on Sept. 27. The store is located in the Westside South Shopping Center in Gretna.

Including this new location, DD’s Discounts will operate approximately 150 locations in 14 states and is on schedule to complete its expansion plan to open approximately 20 locations in 2014.

New York -- Target Canada is aggressively repositioning to drive its price value, according to a basket pricing study by Kantar Retail.

“Target’s price leadership in Canada has clearly shifted,” noted Robin Sherk, director of retail insights, Kantar Retail, and contributor to the study. “We found that the price of Target Canada’s overall basket was 3.9% less expensive than Walmart’s. In our initial study, the retailers’ basket values were effectively even.”

Sequential Brands Group has selected actress Paula Patton as the new face and brand ambassador for Ellen Tracy.

Patton's role as brand ambassador begins this November when she will spearhead a global initiative to commemorate women's contributions during the last 65 years. The partnership coincides with seasonal collections and campaigns and extends throughout 2015.

Lifestyle footwear and accessories brand Cole Haan has entered into a multiyear partnership with three ballerinas of the New York City Ballet for its Cole Haan Avery Ballet Studio Collection.

The collection re-materializes the classic Avery Ballet Flat, according to the brand, and features product inspired and co-created by Principal Dancers Sara Mearns and Megan Fairchild, as well as Gretchen Smith of the Corps de Ballet.

Kmart has unveiled its annual Fab 15 holiday toy list, a week after Toys “R” Us announced its Fabulous 15.

To help drive sales, Kmart has also unveiled a "Trending Toy Ticker" at Kmart.com/Fab15. The ticker continually updates the top-selling toys as the season progresses to help shoppers keep up to date with the latest trends.

Just three weeks after Alco appointed a brand new board of directors, the company reported a net loss of $7 million in the second quarter, compared to net earnings of $800,000 a year earlier, thanks in part to growing costs of advertising, new stores and store support.

San Diego -- Following the successful launch of 3D print in six markets across the country, The UPS Store announced it is is expanding 3D printing services to meet the growing demands of its small business customers to nearly 100 additional locations nationwide.