Marketing Tactics

Fremont, Calif. — Men's Wearhouse on Thursday announced it had signed a 10-year agreement with Macy's to operate men's tuxedo rental shops inside 300 Macy’s locations. The shops are expected to be located in or near the men’s department.

Men's Wearhouse will begin operating 17 pilot tuxedo shops in fall 2015,  and expects the remaining shops to be open by fall 2016. Macy's and Men's Wearhouse will also collaborate to develop a digital tuxedo rental shop on macys.com.

By Joe Dalton    As technologies advance, social channels proliferate, and consumers become more plugged into digital marketing, personalization and contextualization is becoming the key to connecting with customers. While consumers build their online identities simply by using their devices for everything from browsing to averting traffic, they leave trails of their preferences, behavior, and values that retailers can draw upon to appeal to the interests of each individual customer.   

Irving, Texas – The Michaels Companies Inc. is teaming up with The Gymboree Corp, on a summer Instagram promotion. Customers who share on Instagram how their family is crafting in style using the hashtag #CraftingInStyleSweeps and follow both Michales and Gymboree on Instagram will be entered to win a $100 gift card to both retailers.

Three winners will be chosen at random each week.

Austin, Texas — Whole Foods Market unveiled the name of its new banner of smaller, value-focused and millenial-targeted stores:  “365 by Whole Foods Market.”

New York — If credit card issuers stopped offering rewards, a slight majority of American credit cardholders wouldn’t change their spending habits. According to a new Bankrate.com survey, 51% of U.S. credit card holders say they would keep using the card the same way they did previously.    Another 26% would use the card less often and 19% would stop using it entirely.  

New York — Internet ad revenues hit a record-breaking $13.3 billion in the United States in the first quarter of 2015, up 16% over the year-ago period, according to the latest IAB Internet Advertising Revenue Report figures released today by the Interactive Advertising Bureau and  PwC US.  

San Francisco -- Volta Industries is launching a network of more than 100 free electric car charging stations across five cities. Participating retailers include Macy’s and Whole Foods.

Volta first began in Honolulu by offering free electric car charging services underwritten by local brands. Since then, Volta has deployed initial charging infrastructure in high-volume, retail locations in five major cities, including the San Francisco Bay area, the Los Angeles metropolitan area, San Diego, Phoenix, and Honolulu.

Best Buy is inspiring young people across the country to consider technology careers with summer camp sessions called the Geek Squad Academy.

This grassroots tech experience inspires underserved teens to consider technology careers and help address the nation’s widely anticipated professional labor shortage.