ID.me unveils new gamified online marketplace

McLean, Va. - Digital identity solution provider ID.me has unveiled its new retail rewards marketplace, which helps retailers hyper-target influencers and consumer segments with exclusive offers that are protected from fraud. The new product extends ID.me’s coverage from niche affinity groups like the military and students to all consumers.



ID.me Marketplace uses gamification techniques to reward consumers with increased cash back and special coupons if they fall into a customer segment deemed to be particularly valuable to ID.me’s retail partners. As a part of its gamification strategy, ID.me offers four cash back reward levels for shoppers: Basic, Preferred, Premium and VIP. As consumers personalize their ID.me account with additional information, verify their affinity group affiliation, respond to surveys, connect to their Facebook account and take game actions each week, they collect points to advance and unlock additional cash back rewards. ID.me’s gaming logic rewards consumers for returning to the site, engaging socially, and making repeat purchases from retail partners.



ID.me is already working with more than 500 Marketplace retailers and advertisers, including: Under Armour, Dell, Target, Macy’s, Priceline, Groupon, Wayfair, Marriott, Nordstrom, Columbia, Newegg, Best Buy, Overstock, Jockey, AutoZone, Home Depot, Bloomingdale’s, Blue Nile, Cole Haan, Carter’s, Expedia, Gamestop, Gilt Groupe, GNC, Hertz, Orbitz, KitchenAid, Lego, Ann Taylor, Sephora, Petco, Staples, TOMS, The Limited, Ulta, Walgreens, and Wal-Mart.