Marketing Tactics

One of the world's biggest fashion retailers says the strong U.S. dollar hurt profits in the second quarter, but the company is moving ahead with plans to increase investments and even launch a new brand in 2017.

New York -- It’s official: Toys “R” Us is moving out of Times Square and Gap is moving in, but not just with one store.

Gap is planning to open two separate flagships, one for its namesake brand the other for Old Navy, in the space now occupied by Toys “R” Us.

“We're pleased to confirm our plans to construct our newest Gap and Old Navy flagship stores in one of one of the world's most well-known locations – Times Square,” the company said.

Bradenton, Fla. - Champs Sports is collaborating with Under Armour on an in-store concept.

Champs will debut The Armoury at its store in The Mall in Columbia in Columbia, Maryland.

Toys”R”Us is curating a special lineup of toys -- and a new shop -- in anticipation of San Diego Comic-Con that is designed to appeal to the toy collector community.

Following a recent open invitation to U.S. retailers from Alibaba’s Jack Ma, everyone from established American brands to smaller mom and pop operations are looking to plug into the China opportunity. But what most American retailers don’t realize is that even with the reduced friction that technology has recently afforded, selling to the Chinese consumer is harder than it looks.

New York -- The world’s largest online retailer will soon be driving around and selling product out of a truck — a truck that looks like a giant Amazon package.

Dallas - Bruegger's Bagels and Jamba Juice are joining forces to open nine co-branded stores in the Midwest, East Coast and New England.

The partnership will launch in September 2015 with six Bruegger's Bagels bakeries and three Jamba Juice stores to begin the rollout.

Amazon.com has come up with another new and exciting way to keep its brand out in front of potential customers.

The e-commerce giant has put a so-called Treasure Truck on the streets of Seattle. Each day the “Treasure Truck cruises to different neighborhoods loaded to the gills with one amazing item you won’t want to miss,” the company says. Photos on social media show the truck has a sign that says, "What's on the truck today?"