Marketing Tactics

SC Johnson plans to disclose product-specific fragrance ingredient information, thus expanding its ingredient disclosure efforts.

Beginning in spring 2015, consumers will have access to the main ingredients used to create the fragrances in SC Johnson products. SC Johnson chairman and CEO Fisk Johnson announced the initiative during his remarks at the American Oil Chemists' Society World Conference in Montreux, Switzerland, this week.

More than 362,000 votes were cast online in an innovative approach Walmart used to determine how $3.7 million in donations would be allocated among food banks nationwide.

New York -- Delivery Agent announced a deal with online retailer Overstock that will enable consumers with Smart TV and connected device homes to shop for items on Overstock directly from their television via Delivery Agent's ShopTV t-commerce platform.

Running now through Oct. 15, the "Overstocktober" campaign will enable viewers to buy products directly from Overstock television commercials.

Los Angeles -- Sephora, Express, Art of Shaving and Things Remembered are among the retailers using a new, in-mall mobile retail solution from StepsAway.

Overstock has enlisted Delivery Agent for its first TV commerce campaign, called "Overstocktober," which will enable viewers from now through Oct. 15 to purchase products directly from Overstock television commercials.

The online retailer is leveraging Delivery Agent’s ShopTV t-commerce platform so shoppers with Smart TVs and connected device homes can purchase items on e-retailer’s site directly from their television.

Retailers have had a tough year when it comes to advertising prices. In January, a California court issued a multimillion dollar penalty against Overstock.com, after determining that the company advertised discounts in a misleading manner. Since then, retailers across a range of industries have been dragged into costly lawsuits and regulatory investigations involving similar issues. If you’re wondering how something as mundane as advertising the price of an item could lead to so much trouble it’s because the issue is more complicated than most people think.

Coty has submitted a binding offer to acquire the Bourjois cosmetics brand from Chanel for 15 million Class A Coty shares. Chanel has agreed to enter into exclusive negotiations.

Bourjois’ portfolio of color cosmetic products are sold through approximately 23,000 points of sale in more than 50 countries around the world. Bourjois was founded in 1863, by French actor Joseph-Albert Ponsin, who developed a line of color cosmetics for his fellow actors.

Leading payment technology and services company First Data has launched First Data Salutes, a company-wide military engagement strategy aimed at helping the veteran-owned business community and service members and their families who are making the transition to civilian careers.

As part of its digital strategy, Avon has revamped its website.

"The Avon representative and her social circles have been the core of our business for more than 125 years," says Matt Harker, VP, Avon North America marketing. "The new site and a recently launched social media center help to forge strong connections between the representative and her consumers. We are giving her the tools, training and incentives to be a successful multichannel social seller."

Aliso Viejo, Calif. - Johnny Rockets has reached its first agreement to distribute private label menu items for home consumption. Blackwood Industries, Inc., based in Orlando, Florida, has been selected to distribute branded hamburger patties and other related products via retail, as of Oct. 1, 2015.  

This comes on the heels of a recent Johnny Rockets announcement to launch Johnny Rockets Route 66 and Johnny Rockets Express restaurant banners.