Overstock allows customers to shop directly from their TVs via Delivery Agent

New York -- Delivery Agent announced a deal with online retailer Overstock that will enable consumers with Smart TV and connected device homes to shop for items on Overstock directly from their television via Delivery Agent's ShopTV t-commerce platform.



Running now through Oct. 15, the "Overstocktober" campaign will enable viewers to buy products directly from Overstock television commercials.



"At Overstock, we pride ourselves in continuing to innovate and adapt our business to the wants and needs of our online shopping customers," said Overstock's senior VP of marketing, Saum Noursalehi. "This agreement with Delivery Agent allows us to be one of the first major retailers to offer consumers the ability to make purchases directly from their televisions, and we're excited for future possibilities of television commerce; including the potential to expand into in-show interactions."



Delivery Agent maintains long term partnerships with NBC, FOX, CBS, HBO, Showtime, Pepsi, Visa, Comcast, Cablevision, AT&T, Verizon and Samsung.