Marketing Tactics

Cautious spending and a spending divide that has bifurcated the American holiday shopper into two distinct segments,  are two of the 10 big trends that are expected to drive the 2014 holiday shopping season, according to a new report from PwC US and Strategy&.

Howell, N.J. -- Norman’s Hallmark, a family-owned and operated card and specialty gift retailer, has signed a lease to occupy 5,200 sq. ft. at Aldrich Plaza, Howell, New Jersey, announced Levin Management, exclusive leasing and managing agent for the 150,000-square-foot shopping center.
 
Gloria Mercado, Levin’s leasing representative, negotiated the long-term lease.
 

Holiday sales are projected to grow at their fastest level in years, rising 4.1% to nearly $617 billion after a 3.1% increase last year, according to an annual forecast released by the National Retail Federation.

Hasbro has signed a global licensing agreement with Pez International to develop a My Little Pony-branded line of Pez dispensers, Pez dextrose fizzy candy and fizzy rolls.

Hasbro will begin rolling out the new line beginning in early 2015 in Germany, France and Austria followed by additional markets worldwide. The new dispensers and candy will be on display at Hasbro Booth #D020 at Brand Licensing Europe in Olympia, London, October 7-9.

Continued softness in mall traffic and lower-than-expected sales from its September fashion show have prompted Christopher & Banks to cut its sales forecast for the third quarter of fiscal 2014.

With average in-store purchases exceeding online sales by two and three times, popular online-only retailers, including Birchbox, Piperlime, Bonobos and Blank Label are continuing their expansion into physical storefronts, further accelerating the trend of online retail concepts expanding their omnichannel sales strategy to include physical locations.

The 2014 holiday shopping season will be characterized by cautious spending, while economic realities create one of two American holiday shoppers — survivalists and selectionists — according to a new report released Tuesday from PricewaterhouseCoopers U.S. and Strategy, titled "2014 Holiday Outlook: Top trends, consumer behaviors and implications for retailers."

New York -- Uniqlo celebrate the opening of its store at Roosevelt Field, Garden City, New York, on Oct. 3.

The Roosevelt Field store is the retailer’s ninth store in the state of New York, and its 32nd in the United States.

Uniqlo currently more than 1,400 stores in 16 markets worldwide. The company is a brand of Japan’s Fast Retailing Co, whose brands also include Comptoir des Cotonniers, GU, Helmut Lang, J Brand, Princesse tam.tam, Theory.

In this, the eighth installment in CSA's PizzaRev series, we’re featuring a Q&A that pools the expertise of several seasoned franchise operators to highlight the pros and cons of franchising with established brands and new concepts.

Menomonee Falls, Wis. - Kohl’s Department Stores is launching a new omnichannel loyalty program called Yes2You Rewards in stores and online nationwide. The program is designed to offer personalized “incentives and surprises,” as well as points for every in-store and online purchase.