eBay woos holiday shoppers with global brand campaign

eBay plans to leverage its latest global brand campaign, called “Shop the World,” to position itself at the forefront of shoppers’ minds during the holiday shopping season.



eBay’s brand advertising and marketing campaign, which debuts Oct. 13, aims to support sellers by engaging existing eBay users and attracting new ones.



“Our diverse community of global sellers is a core part of our marketplaces ecosystem. This campaign is for them,” said Christopher Payne, SVP of eBay North America. “Thanks to our sellers, eBay has one of the most extensive and interesting product catalogs in the world.”



Developed in partnership with Goodby Silverstein & Partners, the campaign will be deployed across television, digital, mobile and social channels and will launch in conjunction with themed collections of shoppable inventory on eBay.com.



“The strength of the eBay brand represents the strength of our business and our entire community. This campaign is a celebration of that community, and an invitation to shoppers everywhere to act on your inspiration,” said Richelle Parham, chief marketing officer for eBay North America. “Whether you’re seeking street style from Berlin or the perfect guitar to unleash your inner Jimi Hendrix, you will find an unmatched assortment of authentic new and vintage inventory from experienced eBay sellers to help fulfill your passion.”