Sephora and Express sign up for StepsAway’s in-mall mobile solution

Sephora, Express, Art of Shaving and Things Remembered are among the retailers using a new, in-mall mobile retail solution from StepsAway.



The solution offers shoppers smartphone access to hyperlocal in-store deals — driving more brick-and-mortar transactions. Accessible via malls’ Wi-Fi networks, the browser-based StepsAway app empowers mall owners to increase sales per square foot and gives mall retailers a time-sensitive opportunity to influence consumer purchase decisions at their closest point-of-sale — when they are steps away from the retailer’s lease line.



“With research showing that 91% of adults have their smartphone in reach 24/7 and nearly $600 billion in-store sales are influenced by mobile devices, retailers and mall developers have a massive opportunity to influence in-mall purchases through mobile engagement,” said Allan Haims, CEO of StepsAway.



Built on a patent-pending, cloud-based platform StepsAway’s retailer publisher tool SAConnect allows retailers to create and deliver promotions across multiple mall properties and owners from their corporate headquarters via a single platform. The tool also supports dynamic promotions.



From the consumer side, shoppers simply sign onto the mall’s free Wi-Fi network and then peruse deals via StepsAway’s SAMobile app by product category or store name.



Select Taubman shopping centers are already using the StepsAway solution. The participating centers are: Twelve Oaks Mall (Novi, Mich.), Cherry Creek Shopping Center (Denver), Fair Oaks Mall (Fairfax, Va.), International Plaza (Tampa, Fla.), Stamford Town Center (Stamford, Conn.) and Sunvalley Shopping Center (Concord, Calif.).