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The Finish Line names Sato president


Indianapolis -- Samuel M. Sato, formerly president, Finish Line brand, has been named as president, The Finish Line Inc. The board of directors also elected him to the board, filling the Class II director position previously held by Bill Kirkendall.

Sato joined Finish Line in March 2007 as executive VP and chief merchandising officer. He was then named president and chief merchandising officer in Aug. 2010 before assuming the role as president of the Finish Line brand in Oct. 2012. He has worked on vendor partnerships, marketing and digital initiatives and store operations. Sato started his executive retail career at Nordstrom in 1985 prior to joining Finish Line.

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