Triad Retail Media names Berdusco CEO

A decade after founding Triad Retail Media, Greg Murtagh is stepping down as CEO of the digital retail media company to pursue new opportunities.



Stepping up to the CEO role is current president and COO Roger Berdusco who worked closely with Murtagh since the innovative agency was founded in 2004. Murtagh will remain on the company’s board of directors.



“After a 10-year run, I’ve decided to pursue other opportunities. I’ve built three companies and have always been an entrepreneur at heart. I feel this is a good time to return to my roots,” said Murtagh. “Leading the company, with Roger by my side for the past nine years, we invented a new industry and had tremendous growth and success with major clients, and I have nothing but confidence that he is the right person to lead the company to the next level.”



Triad is already a sizable enterprise with 540 employees – 120 of whom were added within the past year – spread among 12 offices in five countries. The company recently relocated to a new 65,000-sq-ft. headquarters in St. Petersburg, Fl.



Under Murtagh’s leadership, Triad created a new market widely recognized as retail media, which empowers major online retailers such as eBay and Walmart.com to further monetize their Web sites with highly targeted advertising and customized content from major brands while engaging with potential customers throughout their path to purchase.



“I wish Greg nothing but success in his future endeavors. Under his stewardship, we have built a tremendous company and a new market, and I am truly fortunate to have the opportunity to lead our growth as we leverage technology in new ways to help major brands and retailers engage shoppers throughout their shopping journey,” said Berdusco. “I am excited about what the future holds as we continue to grow here in the U.S., enter new global markets, and empower our brand and retail customers to further embrace capabilities such as cross-device mobile advertising.”