Rodney Fitch dies

New York -- Retail design guru Rodney Fitch, 78, died on Oct. 20 at his home in Wiltshire, England, following a battle with cancer.



Fitch founded the design firm of the same name in 1972, and was appointed Commander of The Most Excellent Order of the British Empire (CBE) in 1990 for his ‘influence on the British Design Industry’.



He left Fitch, which is now owned by WPP, at the end of 2009.



Most recently, Fitch held a post as a Professor of retail design at TUDelft University in the Netherlands and ran consultancy Rodney Fitch Ltd.