Marketing Tactics

Bentonville, Ark. -- It’s the dog days of summer and that can only mean one thing: consumers are thinking back to school.

New York -- Another retailer is going from clicks to bricks.

While many retailers are promoting back-to-school sales, Bridgestone has come up with an alternative way to ring in the beginning of the school year.

The company announced it is joining with Boys & Girls Clubs of America on an initiative to provide safe and productive after-school and summer space for kids and teens at Clubs in communities nationwide, with the programming and resources they need to achieve a great future.

Portland, Ore. -- Adidas is taking its act on the road and letting shoppers get up close and personal with its high-tech footwear.

Adidas has launched “Boost Experience by Adidas,” an interactive mobile space celebrating Adidas products and its “Boost” cushioning system. To see a video of the space, which will tour the country’s top running events, click here

Saks Fifth Avenue is putting its best foot forward in a hot category.

The retailer plans to open its first-ever stand-alone 10022-SHOE store in Greenwich, Conn. Expected to open in fall 2016, the new 14,000 square-foot location at 20 East Elm Street will be dedicated to women’s footwear and will be just a short distance from the existing Saks Fifth Avenue location in downtown Greenwich.

Minneapolis -- Best Buy is moving further ahead in its quest to make shopping across platforms as easy as possible for consumers.

The retailer, in partnership with American Express, has integrated new technology that allows Amex card members enrolled in the Amex Membership Rewards program to use their points for online purchases on BestBuy.com.

Facebook is preparing to make a change on Instagram that will have a big impact on social shopping and retailers.

On the heels of Amazon's Prime Day promotion, Walmart.com is kicking off hundreds of special buys timed to a historical spike in traffic when customers start the bulk of their back-to-school shopping.

According to Walmart, traffic to Walmart.com doubles in the four days from July 31 to Aug. 3 as customers turn their attention from the pool back to school. So Walmart is kicking off Back to Class Cyber Days online and on its mobile app, featuring 30% more Rollbacks and hundreds of exclusive discounts.