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Study – Best online Black Friday deals on Wed. night


Milwaukee, W.I. - Most shoppers believe that the best time to shop online for Black Friday deals is on Black Friday itself. However after examining data from the past two years, the staff of Black Friday site has determined that the best time to shop online is actually late Wednesday night into early Thursday morning.

The staff of looked at both the popularity of the deals posted on the site's homepage, measured by clicks per hour, as well as the sales generated through the links on the site. The results show that Thanksgiving is the clear winner when it comes to both the quantity and quality of online bargains.

"Many online shoppers have traditionally started their online shopping after Thanksgiving dinner," says Brad Olson, owner of "We're trying to let them know that most of the online Black Friday sales will actually begin at midnight on Thursday, so they should be at their computer late Wednesday night getting ready. We hear from visitors each year who woke up on Thanksgiving Day only to discover the best deals had sold out."

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