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Marketing Tactics

  • Stein Mart swings to Q3 loss, plans 10-plus new stores

    Jacksonville, Fla. – Increased selling, general and administrative (SG&A) expenses helped drive Stein Mart Inc. to a net loss of $1.2 million in the third quarter of fiscal 2014, compared to net income of $28,000 in the same quarter a year earlier. Despite this push into the red, Stein Mart plans to open open at least 10 new stores and relocate two stores in 2015, as well as close two stores.  

  • Survey - 7 in 10 consumers to buy at least 1 holiday gift card online

    Portland, Ore. – Seven in 10 (71%) consumers intend to purchase at least one gift card  from an online website or mobile website/app during the upcoming holiday season, while 74% will buy at least one digital gift card. According to new data from POS solutions provider InComm, 85% of respondents age 18-35 agree that they’re likely to purchase at least one digital gift card this holiday season  

  • Survey – Cross-border shoppers double spend of domestic shoppers

    San Jose, Calif. - Cross-border shoppers (those for whom more than 10% of their online spend is cross-border), spend approximately twice as much as consumers who only shop domestically. New research from PayPal and Ipsos, which investigated the online and cross-border shopping habits of more than 17,500 consumers in 22 countries, shows 30% of U.S. online consumers shop across borders.  

  • Lids teams up with NBA on customization

    As the NBA season gets fully under way, specialty retailer Lids is looking to capitalize on fan excitement by offering customizable and personalized NBA apparel and headwear for the first time ever.  

    Shoppers will be able to customize the new Adidas NBA Swingman jersey with the name and number of any NBA player, or personalize the jersey with their own name and number in more than 70 Lids stores nationwide. Player-customization or personalization of NBA team logo Adidas and Mitchell & Ness headwear will also be an option in more than 800 U.S. Lids stores.  

  • Thanksgiving costs 34% less at Walmart

    Walmart customers shopping for a traditional Thanksgiving meal can plan a 10-person dinner for $32.64, or 34 percent less than average, according to the nation’s largest farm group.

  • Dollar Tree Q3 sales lift holiday outlook

    As Dollar Tree moves forward with its acquisition of Family Dollar, the company reported an increase in same-store sales and expressed a favorable holiday outlook.

    Dollar Tree's earnings per share increased 19% to $0.69 and its revenue increased 11.2% to $2.1 billion compared to the third quarter of fiscal 2013; these results were driven by comparable-store sales increasing 5.9% during the quarter compared to an increase of 3.1% in the prior-year period.

  • Petco fetches deal with e-retailer

    As the pet supply industry continues to experience record growth, Petco is looking to expand its online offerings to include prescription services and more premium products.

    Petco has agreed to acquire Drs. Foster & Smith, a Wisconsin-based online pet store founded by veterinarians. Drs. Foster & Smith specializes in pet care and education and is known for veterinary expertise on prescription medications and premium products for dogs, cats, fish, birds, reptiles, horses and small animals.

  • Walmart learns price match lesson

    Never underestimate the creativity of unscrupulous customers is the key takeaway for all retailers following Walmart’s effort to implement a liberal price match policy this week.

  • Macy's adds interactive fun to Black Friday

    In an effort to create even more buzz for its holiday promotions, Macy’s will give away $1 million in prizes during Black Friday weekend.  

    Using the Macy’s mobile app, customers shopping in-store will be able to scan QR codes to enter the giveaway during doorbuster hours, beginning at 6 p.m. on Thanksgiving Day through 1 p.m. on Nov. 28, and then again on Saturday, Nov. 29, from 7 a.m. to 1 p.m.

  • Ross rolling, but holidays are worrisome

    Ross Stores didn’t let a surprisingly strong third quarter comp increase go to its head and maintained a cautious view of consumer spending.

    Sales at the company increased 8% to nearly $2.6 billion and same store sales increased 4%. Net income increased to $193 million, or 93 cents a share, from $172 million, or 80 cents a share.

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