Marketing Tactics

A recent study shatters several myths about the consumers who will spend nearly $290 billion in consumer-packaged goods by 2020: millennials.

In an ongoing effort to refresh its selection of on-trend food products, Sam's Club is once again expanding its offering when it comes to organics.

Bentonville, Ark. – Wal-Mart Stores Inc. is reportedly making sure its suppliers understand expectations for labeling of products.

According to the Wall Street Journal, the retailer recently sent a memo to hundreds of suppliers, including major CPG firms such as Kraft Heinz Co. and Nestle, reminding them that the amount of an item inside a package must match the amount stated on the outside label.

Whole Foods Market Inc. says it is taking the right steps to position itself for the long term and sees demand for more than 1,200 stores in the United States despite reporting a lackluster increase in same store sales for the third quarter.  

The health foods grocery retailer posted a same store sales increase of just 1.3% for third quarter ended July 5. Analysts had expected a 3% increase. The company did report  earnings of 43 cents per share on $3.63 billion in revenue. Total sales increased 8% to a record $3.6 billion.

New York -- A recent study shatters several myths about the largest generation of young people since the baby boomers: millennials.

“At 79 million strong, the millennial generation has a tremendous amount of spending power that is growing rapidly,” said Robert Tomei, IRI’s president of consumer and shopper marketing.

Tomei said he sees a lot of potential for marketing growth.

Framingham, Mass. – Staples Inc. is enthusiastically jumping into the brand new market for the Windows 10 operating system, set for release on July 29. Starting July 29, customers can purchase the latest devices optimized for Windows 10 online at Staples.com and upgrade eligible devices to Windows 10 for free with Staples EasyTech Services.

This back-to-school season Old Navy is asking kids at Boys & Girls Clubs around the country what it means to be #Unlimited.

New York – Although overall back-to-school shopping is starting later in 2015 than the prior year, online back-to-school shoppers are getting an earlier start than their brick-and-mortar counterparts. According to a new trend report on back-to-school shopping from Internet marketing agency PM Digital, 30% of online shoppers will start buying back-to-school items at least two months before school starts, compared to 22% of overall shoppers.