PacSun names former Guess exec as chief marketing officer

ANAHEIM, Calif. — Pacific Sunwear of California announced the appointment of Amber Fredman-Tarshis as its senior VP and chief marketing officer. She most recently served as CMO of Guess?. Fredman-Tarshis’ background also includes executive roles at Puma, Warner Bros., Victoria's Secret.



"I have been really impressed by Amber's leadership and marketing acumen since I was first introduced to her five years ago, and I am very excited to now have her join the PacSun team," said Gary H. Schoenfeld, president and CEO. "Amber's diverse and accomplished marketing career...is a great complement to expanding and diversifying our coveted portfolio of brands and connecting to our 17-24 year old target demographic."



In her role, Fredman-Tarshis will work closely with the company's leadership team to further strengthen the PacSun brand among consumers

while developing new and effective ways of reaching the consumer.