Marketing Tactics

New York – Cyber Monday lived up to the reputation of the gloomy start of the work week, with Internet traffic attributed to online consumer retail shopping activities decreasing 25 points from the prior day. According to the Verizon Retail Index, year-over-year, Cyber Monday’s results were down six points compared to Cyber Monday in 2013.

New York – Black Friday was a more social event than Cyber Monday, with 3.5 million tweets and 838 million impressions compared to 839,000 tweets and 309 million impressions. According to a study from StatSocial, women were more likely than men to socially comment on both events, accounting for 59% of

Black Friday comments and 63% of Cyber Monday comments.

Washington, D.C. – In-store sales were down from Thanksgiving Day through Black Friday, but the culprit may have been early holiday shopping more than lackluster consumer interest. According to the Applied Predictive Technologies (APT) Index of U.S. same-store sales, in-store sales dropped 5.8% during that two-day period compared to the previous year.

San Jose, Calif. - Total online sales for Cyber Monday came in at $2.65 billion, up 16% compared to 2013. According to data from Adobe Systems, the top 25 retailers, who each generated $30 million or more on Cyber Monday, saw online sales increase by 25%, capturing nearly $1.8 billion.
Smaller retailers, those generating $2 million or less, grew sales by 5%. Consumers saw the highest discounts of 23% in the early morning hours and more than half (54%) of online sales occurred outside of normal working hours.

Seattle – Starbucks wants customers to feel wonderful this holiday season. From now through Jan. 5, 2015, customers who pay using a Starbucks Card or Starbucks mobile app, can enter the Starbucks It’s a Wonderful Card Ultimate Giveaway.

The omnichannel promotion offers the chance to win one of 482,000 instant prizes, and 10 customers in the U.S. will win the prize of Starbucks for Life, which is one free food or beverage item from participating stores every day for the next 30 years.

Framingham, Mass. – Staples Inc. aims to make shipping both cheaper and easier for frazzled shoppers this holiday season. Staples is offering 20% off shipping services through Dec. 23 with coupon, and an expanded selection of packaging and shipping supplies.

Evansville, Ind. – Net income dipped to $10.8 million in the third quarter of fiscal 2014 from $10.9 million the same period the prior fiscal year. Net sales fared better, climbing 7% to $254.69 million from $235.77 million, ahead of previously issued guidance.

SAN BRUNO, Calif.- It was a very busy Monday—Cyber Monday to be more specific— for Walmart. The discounter said  that Cyber Monday 2014 (Dec. 1) was the biggest online day in its history for orders. Customers viewed more than 1.5 billion pages on Walmart.com between Thanksgiving and Cyber Monday.

Chicago - Overall marketing and advertising budgets at leading U.S. retailers will rise by 1.% this year, compared to a decline of .98% in 2013, with 72% of retailers expecting to spend about the same amount on marketing and advertising compared to last year, according to the BDO Retail Compass Survey of CMOs, by BDO USA.

At a time when food pantries have a critical shortage of supplies and increased demand from those in need, Walmart is making a major pledge to help the hungry.