Starbucks offers ‘wonderful’ omnichannel promotion

Seattle – Starbucks wants customers to feel wonderful this holiday season. From now through Jan. 5, 2015, customers who pay using a Starbucks Card or Starbucks mobile app, can enter the Starbucks It’s a Wonderful Card Ultimate Giveaway.



The omnichannel promotion offers the chance to win one of 482,000 instant prizes, and 10 customers in the U.S. will win the prize of Starbucks for Life, which is one free food or beverage item from participating stores every day for the next 30 years.



By swiping a Starbucks Card or paying with a mobile device, customers will receive a receipt with a unique sweepstakes code that can be entered online for a chance to win instant prizes, including free holiday beverages and treats, or the grand prize, the Ultimate Starbucks Card, which provides the winners with Starbucks for Life, an estimated value of $54,000 U.S.

With an estimated retail value of $5,000, the card is made of 10K hammered gold, and will be engraved with the winner’s name. A total of 10 Ultimate Starbucks Cards will be available to win in the U.S., three in Canada, and one in the U.K.