Marketing Tactics

New York -- Local politicians and local New Yorkers differ in their views on Walmart.

Fifty-five percent of New York City residents want elected officials to let Walmart open a store within the five boroughs, according to a poll by Quinnipiac University.

The results are similar to a poll conducted by the university four years ago, when the retailer made a failed push to open in Brooklyn.

Whole Foods, which is known for luxurious produce departments and an exhaustive assortment of natural foods, is adding "brewery" to its list of offerings.

The grocery chain has been opening brewpubs at select stores throughout the U.S. The beers have been so popular with shoppers that the retailer plans to distribute one of its beers to all of its Texas stores starting in September. 

Retailers know the power of social media in influencing customer attitudes, but how many of them change their merchandising strategy seemingly based on one tweet?

New York -- Chick-fil-A is set to open its largest location to date in one of the nation’s busiest cities.

The quick-serve restaurant chain will open its first freestanding location in New York City, at the corner of West 37th Street and 6th Avenue in the Garment District, on Oct. 3. The three-story, 5,000-sq.-ft. restaurant will be Chick-fil-A's largest in the country and will be independently owned and operated by local resident Oscar Fittipaldi.

As retailers feel pressured to raise wages for employees, GameStop is focusing on education by giving staffers an incentive to hit the books.

New York -- Target Corp. is going interactive on the pages of Vogue’s September issue.

The discounter will run an advertising campaign in Vogue that utilizes Shazam’s new visual-recognition technology and makes print ads shoppable through a consumer’s smartphone, the New York Times reported.

Some 100 Target products appear in the company’s Vogue ads, with roughly 30 available to buy using “shop now” buttons on the Shazam-enabled online site, according to the report.

Sephora is enhancing its omnichannel appeal by taking a page out of Birchbox’s playbook.

Goodlettsville, Tenn. -- Dollar General is upping its commitment to beauty with an expanded lineup of products and an in-store beauty magazine.

The retailer presented its inaugural A Day of Beauty event at the Music City Center, Davidson Ballroom, in downtown Nashville, on Aug. 8.