Verizon: Cyber Monday brings retailers gloom

New York – Cyber Monday lived up to the reputation of the gloomy start of the work week, with Internet traffic attributed to online consumer retail shopping activities decreasing 25 points from the prior day. According to the Verizon Retail Index, year-over-year, Cyber Monday’s results were down six points compared to Cyber Monday in 2013.



“Yesterday’s online shopping traffic was emblematic of a “typical Monday,’ “said Michele Dupre, VP of retail & hospitality at Verizon Enterprise Solutions. “After a sluggish Black Friday, there was a lot of optimism heading into Cyber Monday with aggressive sales offers happening throughout the weekend, but the online numbers that we saw yesterday are not playing out as expected. Instead, consumers are likely holding out for even better discounts as the holidays draw closer, further demonstrating that the holiday season is no longer about a specific day or set of days, but rather a consistent engagement over a longer period.”