Marketing Tactics

Reston, Va. - Cyber Monday reached $2.04 billion in desktop online spending, up 17% from a year ago and representing the heaviest online spending day in history and the only day ever to surpass $2 billion in sales. According to data from comScore, the weekend after Thanksgiving also reached a major milestone as it saw its first ever billion-dollar online shopping day on Saturday, while Sunday’s sales just fell short of the $1 billion mark.

Miami – Google Glass has some competition on its hands. Luxottica Group S.pA. is launching a multiyear R&D collaboration with Intel Corp. to create eyewear infused with smart technology.

The ultimate goal is to deliver smart, fashion-forward products that are meaningful and desirable to consumers. The first product from Intel and Luxottica is expected to launch in 2015.

Boston - A new study shows just how diluted Black Friday has become to holiday shoppers: Twenty-eight percent of shoppers shopped in stores Nov. 22/Nov. 23 and 34% of shoppers chose to shop in stores the weekend after Black Friday (Nov. 29/Nov. 30), while 25% shopped on Black Friday, according to Kantar Retail.

In other results, 65%  of shoppers surveyed chose not to shop because of crowds while 42% stayed out of stores to avoid traffic.

New York - Lululemon on Thursday will open  a 5,766-sq.-ft. flagship at Third Street Promenade in Santa Monica, Calif..  The visual centerpiece of the store is an intricately-laid domed mosaic ceiling—in a vibrant blue hue—that reads, "Breath deep & appreciate the moment."   The storefront boasts a colorful, two-story, illuminated glass corner.

The cool kid might still be cool, after all.

Abercrombie & Fitch reported net income of $18.2 million in the third quarter of fiscal 2014, compared to a net loss of $15.6 million in the same period the prior year and beating Wall Street forecasts.

However, not all of Abercrombie’s results were quite so positive.

Facing a holiday shopping season in which consumers will be more digitally engaged than ever, Target is partnering with Google to introduce a new mobile experience aimed at driving traffic to its stores.

Bullseye’s Playground is a mobile game experience featuring Target’s bull terrier mascot Bullseye and other characters. In select Target stores, guests will have the opportunity to immerse themselves in Bullseye’s Playground using Google’s new Project Tango Development Tablet, which will transform the store into a 3D winter playground.

The nation’s largest retail bookseller has dreamed up another innovative way to drive traffic to its stores.

Barnes & Noble has announced that it will be sponsoring the Barnes & Noble Cookie Bake-Off, a contest in which customers can submit cookie recipes for a chance to win prizes and have their winning cookies sold in Barnes & Noble stores.

The dynamics of Thanksgiving weekend retail activity continue to evolve, but Cyber Monday still rules with sales that topped $2 billion for the first time ever this year.

Looking to capitalize on the immense popularity of the PBS show Downton Abbey, Cost Plus World Market is having an online tea party and expanding its range of Downton Abbey products just in time for the holiday shopping season.