Marketing Tactics

Seattle — A new report from MSLGROUP and the Hartman Group is underscoring grocers’ need to appeal to millennial shoppers in unique ways. The report, Food Shopping in America found that one of the youngest and constantly connected consumer groups is also a tough nut to crack — simultaneously impulsive, thrifty and wary of inauthentic marketing.  
 

Oakland, Calif. -- Cost Plus Worldwide Market is opening its first-ever Manhattan outpost — and also showing off a new format.

The value-priced home furnishings and lifestyle specialty retailer will open a store on Thursday, August 20, in the city’s Chelsea neighborhood. At 5,000-sq.-ft., it is Cost Plus’ first small-scale store.

Barnes & Noble is tops when it comes to the most powerful “Back-to-School” retail brands, according to a new survey.

Macy’s may be counting on key growth initiatives to generate sales during the holidays after reporting another disappointing quarter of financial results.

The company says same store sales declined 2.1% in the second quarter ended Aug. 1. Profit fell to $217 million, or 64 cents a share, from $292 million, or 80 cents a share, a year earlier. Total sales fell 2.6% to $6.1 billion, missing analysts’ estimates for $6.23 billion. Gross margin narrowed to 40.9% from 41.4% a year earlier.

New York -- Target Corp. is joining other retailers in the grocery delivery service.

The chain plans to begin testing a grocery-delivery service, reports the Minneapolis-St. Paul Business Journal.

To read the story, click here.

A collection of crowdfunded products introduced on Staples Web site is being billed as a “first-of-its-kind-entrepreneurial store.”

Staples conducted a contest called Crowd2Shelf and winners of the inaugural event created by Fundable debuted on Staples' new entrepreneurial store at Staples.com/fundable. The contest drew thousands of startups across the country who competed for a chance to crowdfund their way to Staples. The Crowd2Shelf Contest was also made possible by the business strategy firm Sprosty Network.

New York -- Macy's is planning a catwalk show of its own to close out the biggest fashion week of the year.

The retailer announced that it will host “Macy’s Presents Fashion’s Front Row” on Sept. 17 in New York City, featuring celebrities, musical acts and a runway show.

New York -- Starbucks is going big on the Las Vegas Strip.

The coffee giant is building a store that, in a first for Starbucks, will feature stadium-styled "grandstand" seating from which customers can, in another first, view a huge projector screen, reported Las Vegas Review-Journal. For a video of the store click here.