Marketing Tactics

Bounty created new sales opportunities for retailers by putting its “quicker picker upper” heritage to the ultimate test as sponsor of the 14th Annual AKC/Eukanuba National Championship.

If there is ever a time when a paper towel brand doesn’t want to betray the trust of consumers it’s when they are cleaning up after their beloved pet. So what better place to put the capabilities of the Bounty brand to the test, and create sales opportunities for retailers in the process, than by sponsoring one of the nation’s largest dog shows.

Los Angeles - CBRE Group, Inc. has launched a new global brand positioning along with a platform to express the positioning inside and outside the company, Build on Advantage.   “With our new positioning, we have created an organizing principle for the brand that supports our core strategy of producing distinct advantages for all of our stakeholders, and have united our professionals around this aspiration,” said Bob Sulentic, CBRE’s president and CEO.  

New York - Fifty-one percent of consumers say saving money is their top priority this holiday season, and  40% are driven by finding the right product. Those are among the findings of a recent survey conducted by RSR.  

In the final installment of CSA Online’s PizzaRev series, we’ll explore the importance of choosing franchisees with a particularly discerning eye, and the process by which franchisors evaluate potential expansion markets.    FRANCHISEE FACTORS   

Fort Worth, Texas - There’s no quick turnaround in sight for RadioShack. On Thursday the struggling chain reported a wider-than-expected third-quarter loss and detailed cost costs that include staff reductions and more store closings to boost earnings by some $400 million annually.  

Purchase, N.Y. – A decline in the price of gasoline may be leading to a larger haul for many many people on Christmas morning. According to the latest MasterCard Advisors SpendingPulse, total retail sales without the automotive and gasoline sectors were up 3.6% in November 2014, reinforcing the dramatic decline in gasoline prices.  

Foothill Ranch, Calif. -  The troubles keep mounting for teen retailer Wet Seal Inc., which reported a wider loss for the third quarter amid lower revenues and fees related to its exit from its former Arden B business.  The retailer posted a loss of $35.9 million in the quarter emded Nov.1, up from a loss of $12.5  million the previous fiscal year.    

CHICAGO - In time for the holiday rush, General Growth Properties has introduced several new customer initiatives, including an arrangment with Uber to provide free trips (up to $60) to participating malls for all riders and free return trips for new Uber riders or those who spend more than $150 during their visit.   The shopping center developer is providing omni-channel initiatives like same day delivery; enhanced guest experience services; and one-of-a-kind holiday attractions.  

Wet Seal may file for bankruptcy protection if it fails to immediately resolve its liquidity issues, the company said.

The paint competition will heat up in March as Lowe’s rolls out HGTV HOME by Sherwin-Williams.

The HGTV HOME by Sherwin-Williams product line will feature what both companies describe as “a new and improved interior and exterior paint program.” The line will be available at both Sherwin-Williams' company stores and Lowe's stores nationwide, as well as exclusive line extensions available at Lowe's.