Shopping app Piccing launches with $3.6M

Piccing, a “social-shopping” platform, has raised $3.62 million from undisclosed investors, the company announced.

The company’s web and iOS app lets users upload or bookmark images — the latter, Pinterest-style — wherein they can add up to five hotspots tied to items found in each image, thereby helping to make those images “shoppable.”

Users browsing or searching via the platform can click on any image’s hotspots — dubbed “piccs” — to buy the product or see similar items.

"Piccing is at the center of it all -- content, commerce and community -- and sits at the intersection of interactions between consumers, brands and publishers. Every day billions of photos are uploaded and shared, and Piccing is uniquely positioned to facilitate these interactions and capture all opportunities," said Dirk Spielmann, CEO and co-founder of Piccing. "If a picture says a thousand words, Piccing allows users to do a thousand things with one image. Now that image –- and the experience –- is that much richer."

The company’s 334 partner brands include Nordstrom, Armani, Booking.com, Swarovski, Zappos, Benefit Cosmetics, and Oakley provide access to over 10.4 million products.

A short video describing how Piccing works is here.