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Macy’s – Gift cards, clothes top holiday purchases


New York – The top holiday purchase items this year range from the less personal to the very personal. According to a recent online survey conducted by Harris Poll on behalf of Macy’s among nearly 1,700 U.S. adults 18 and older who are holiday shoppers, gift cards (61%) and clothing (52%) top the list when it comes to the types of gifts that holiday shoppers plan to buy this season.

Other popular holiday items include:

Toys and games, 48%

Electronics, 33%

Jewelry and watches, 29%

Cosmetics and fragrances, 26%

Home goods, 25%

The survey also found that seven out of ten (71%) holiday shoppers research online for holiday gifts to buy, whether by desktop, mobile device or tablet. Fifty-six percent like to do their holiday shopping research browsing in person at the stores.
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