Marketing Tactics

Mobile customers of two discount Kroger grocery banners have a unique connection to Pope Francis’ U.S. visit.

DigitalFood, the free mobile app for Kroger's Food 4 Less and Foods Co. shoppers, is providing a free, mobile virtual reality viewing of Pope Francis' American trip and his canonization of Fr. Junipero Serra in Washington, D.C.

Amazon is using its winning of five Emmys on Sunday at the 67th Annual Emmy Awards to throw its competitors yet another fastball.

The company is reducing the price of its Amazon Prime loyalty program, which includes unlimited free two-day shipping, from $99 per year to $67 for one year. The catch is the deal will only run for 24 hours, between midnight Sept. 25 and ending midnight Sept. 26.

Even though Halloween falls on a Saturday this year, a National Retail Federation consumer survey projects spending will decline compared to last year.

Orlando, Fla. -- Even though tropical storm Erika threatened Orlando, Florida, in advance of the ICSC Florida Deal-Making event earlier this month, attendees’ moods weren’t in the least dampened by the occasional rain showers. Attendance was strong and interest was high, as shopping center companies showed their wares to prospective tenants.

The maker of bagless and cordless vacuum cleaners and high-tech fans is looking to sell its products in its own branded spaces.

Dyson is planning to open a store on London’s Oxford Street as a prelude to opening locations around the world, The Daily Mail reported. The company has previously opened pop-ups at the Bluewater shopping center in Kent, England, and in select malls in the United States.

Marketing experts routinely advise retailers to send customers notifications, such as emails and texts, informing them of discounts or following up on purchases and site visits. But such notifications may be doing more harm than good.

An innovative cause marketing initiative involving Nordstrom’s Treasure&Bond brand is being expanded to more merchandise categories, and non-profit beneficiaries couldn’t be happier.