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Papa John’s offers omnichannel Super Bowl deal


Louisville, Ky. – Papa John’s International Inc. is taking its Super Bowl focus off trivial football inflation concerns and on something that matters – free pizza. Customers who place a minimum order of $15 on using promo code SUPERBOWL between Thursday, Jan. 29 and Sunday, Feb. 1 will receive a free large pizza with up to three toppings on their next order beginning Monday, Feb. 2 through Sunday, February 22.

There will also be TV advertising tie-ins. In addition, Papa John’s will share videos consumers make of themselves doing touchdown celebration dances, using the hashtag #UpYourDance, online.

“This is our fourth year serving as the Official Pizza Sponsor of the Super Bowl, and with two of our teams going head to head, we’re just as excited as we were the first time,” said John Schnatter, founder and CEO of Papa John’s. “This time of year is all about the fans, the football and the pizza, and in our world, it’s always better ingredients that make for a better pizza and a better game!”

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