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Scottsdale Fashion Square Mall hosts large-scale Super Bowl event


Santa Monica, Calif. -- Mall owner Macerich is hosting a large-scale, week-long public event at its Scottsdale Fashion Square property, as a tie-in to the NFL’s Super Bowl XLIX showdown on Feb. 1 between the Seattle Seahawks and the New England Patriots. Fan Fest Scottsdale, held Jan. 26-Feb. 1, is designed to attract thousands of fans converging on metro Phoenix for pro football's biggest game of the year.

Built around ESPN's full week of live coverage outdoors at Macerich's luxury Scottsdale Fashion Square, Fan Fest Scottsdale will be a platform for top consumer brands and an entertainment destination for the visitor-packed region through Sunday's Big Game. This multi-dimensional, seven-day event is free and open to the public and will offer brand experiences including ESPN's live broadcasts featuring coach and player appearances, the 14th Annual NFL Players' Wives Fashion Show, and product demonstrations as well as interactive activities from top brands in sports, food, and fashion.

"With Fan Fest Scottsdale and ESPN, Macerich is placing its retail powerhouse, Scottsdale Fashion Square, at the center of the action when hundreds of thousands of fans come to Arizona not only for football, but also for shopping, dining and great entertainment experiences," said Ken Volk, senior VP and chief marketing officer, Macerich.

Macerich developed Fan Fest with the City of Scottsdale and the Scottsdale Convention & Visitors Bureau, with Cox Communications as the event's presenting sponsor. During Fan Fest Scottsdale at Scottsdale Fashion Square – ranked among the top 10 shopping destinations in the country – engaging brand experiences will include product demonstrations, tastings, games, competitions, giveaways and more provided by sponsors Chobani, Chrysler, Coca-Cola, Dick's Sporting Goods, Dole, Maui Jim, Sparkling Ice and others.

Fan Fest Scottsdale will offer breakout experiences and attractions designed to surprise and engage visitors. For instance, the U.S. Air Force is providing opportunities for guests to run training missions in an F-22 simulator and play a HALO jump game.

Macy's, one of Scottsdale Fashion Square's five anchor department stores, is making the most of Fan Fest Scottsdale by creating a special Locker Room by Lids shop inside the store filled with officially licensed apparel and headwear, and offering a line-up of in-store special events, from pro football player appearances to home-gating demos and giveaways.

Scottsdale Fashion Square, the 1.9 million-sq.-ft. luxury mall anchored by five department stores and featuring more than 240 stores and restaurants, is owned and operated by Macerich.

For more details on Fan Fest Scottsdale, visit

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