Study: Holiday e-commerce revenue rises

New York – E-commerce revenue continued its strong growth trend of recent year in 2014. According to the Custora E-Commerce Pulse 2014 Holiday Recap Report, U.S. e-commerce revenue was up 15.6% from the 2013 holiday season.



Black Friday (20.6% year-over-year jump in revenue) and Cyber Monday (15.4% year-over-year revenue growth) were the two biggest single e-commerce shopping days of the 2014 holiday season.



One-out-of-four online purchases were done on a mobile device. Black Friday was “Mobile Friday,” with nearly a third of sales done on phones and tablets. Almost 80% of holiday mobile orders happened on iPhones and iPads. Email marketing and online search (free and paid) were the dominant marketing channels.