Marketing Tactics

The “paint ‘n’ sip” phenomenon, whereby friends, neighbors, and colleagues come together to paint, drink and relax, is showing no signs of slowing down and that’s good news for a Louisiana-based company.

Painting with a Twist, which bills itself as the original and largest paint-and-sip franchise, has opened more than one new location each week this year, and is on track to reach its goal of 100 new locations in 2015.

For the 2015 holiday shopping season, the dollar figure forecast on consumer spend is less relevant for retailers, according to PwC's 2015 Holiday Outlook. Rather, a deeper understanding of the complex retail landscape and the focus on building long-term shopper relationships is how retailers will define success this year.

PwC outlines 10 big trends that are expected to drive the 2015 holiday shopping season:

Following months of speculation, Amazon.com is officially launching Handmade at Amazon. The new online store features handmade items crafted and sold directly by artisans, and is a direct challenge to Etsy Inc.

Handmade at Amazon offers more than 80,000 handcrafted items from around the world. Customers can shop by country, locally, or by individual artisan profile. Shoppers can also browse by product category, including jewelry, home décor, artwork, stationery and party supplies, kitchen and dining, and furniture.

Fresh Thyme Farmers Market is upping its store count in the greater Chicago market.

The new specialty grocer will open three Chicagoland stores on Oct. 14, with one in the city, one in Crystal Lake and one in Naperville. The openings will give Fresh Thyme seven Chicagoland locations.

The chain, which offers organic products at value prices, recently opened a central support hub in Downers Grove, Illinois.

Chattanooga, Tenn. -- CBL & Associates Properties and DreamWorks Animation are ringing in the holiday with the ultimate Santa experience at Oak Park Mall in Overland Park, Kansas City.

Restoration Hardware’s (RH) new store in Chicago features its signature blend of upscale home furnishings amid an opulent backdrop but adds a new twist: dining.

The company’s new RH Gallery, located in the 101-year-old Three Arts Club building on the city’s Gold Coast, marks the brand’s initial foray into hospitality with a restaurant by famed Chicago restaurateur Brendan Sodikoff.

Walmart Canada is looking to make online shopping as convenient as possible by partnering with 7-Eleven Canada Inc. to expand Walmart Canada’s Grab & Go locker network in six 7-Eleven stores in the greater Toronto area.

The service offers customers using Walmart.ca a free shipping option where they can pick up their order, 24 hours a day, seven days a week, at no cost. This partnership expands on Walmart Canada’s current Grab & Go Locker service, which offers free shipping to 45 Grab & Go lockers in the GTA.

Every year, it seems, summer and the “back to school” shopping season go by in a flash.