Report: Michael Kors joins Snapchat

London – Specialty luxury retailer Michael Kors Holdings has joined the ranks of Snapchat users. According to DigiDay, Michael Kors debuted on Snapchat earlier this week during New York Fashion Week, launching exclusive photos from Fashion Week on Snapchat.



Michael Kors has had a longtime social media presence, and was the first retailer to buy an ad on Instagram. Other New York Fashion Week social media activities for Michael Kors included live Internet streaming of the show and a live Twitter chat with the hashtag #AllAccessKors.