Hy-Vee does demos with Interactions

Leading regional supermarket operator Hy-Vee is expanding its relationship with Interactions to provide experiential marketing services.

Interactions says it will engage shoppers through experiential marketing events in 50 store locations in Iowa, Illinois, Kansas and Missouri, with plans to expand to more than 145 stores throughout the year. In addition to planned event services, Interactions will also collaborate with Hy-Vee to develop additional experiential marketing activities, such as new store openings, community events and Hy-Vee branded programs.

“Hy-Vee is a trusted household name in the supermarket industry, and Interactions is honored to partner with Hy-Vee and provide event services that deliver engaging experiences and build brand loyalty,” said Nicole LeMaire, Senior Director at Interactions. “We look forward to launching a best-in-class event program that will engage shoppers through unique and interactive in-store and outdoor experiential events.”

In 2014, Interactions conducted a pilot program for Hy-Vee, implementing in-store event programs in 12 stores. Hy-Vee selected Interactions based on the success of the pilot program and the company’s solid reputation for delivering memorable marketing events around the world that engage shoppers and increase sales.

Hy-Vee Inc. is an employee-owned corporation operating 235 retail stores across eight Midwestern states with sales of more than $8.7 billion annually.