Marketing Tactics

New York -- There’s a reason why shoppers love Wegman’s. A Valentine’s Day promotion spotted Friday, in a Buffalo-area store, featuring twin ribeye steaks, packaged ready-for-the-flame in a disposable, heart-shaped broiler pan is one small example as to why.
 

New York -- On Valentine’s Day weekend and continuing into the following week, cold temperatures will hold a grip on virtually all markets from the Rockies to the East Coast of North America, with most markets trending much below normal, according to business weather intelligence firm Planalytics. The cold will drive winter clearance sales while limiting demand for spring seasonal categories.

New York -- Saks Fifth Avenue will open its first store in Puerto Rico. The 100,000-sq.-ft., multi-level store opens in conjunction with the Mall of San Juan on March 26.

“There is great opportunity in San Juan – the demand for luxury retail from locals and tourists is thriving,” commented Marigay McKee, president of Saks Fifth Avenue.

Rhonda Mauldin was selected from more than 1,100 Food Lion store managers for the retailer’s highest honor.

Mauldin, who is the store manager of the Food Lion located at 1004 W. Georgia Road in Simpsonville, S.C., is Food Lion’s 2014 Store Manager of the Year.

Williams-Sonoma is leveraging the brand equity of a renowned culinary competition, not to mention famed celebrity chef Thomas Keller, to attract more foodies to its stores.

The retailer has been hosting events at stores across the country celebrating Team USA after its medal win at the prestigious Bocuse d’Or International Culinary Competition in January.

Puerto Rico is home to many retailers’ most productive units and now Saks and Nordstrom are looking to get in on the action when they open their first locations next month in the island’s new Mall of San Juan.

The mall is set to open March 26, two and a half years after breaking ground, and will contain a 138,000-sq.-ft. Nordstrom and a 100,000-sq.-ft. Saks. The property also includes a hotel and a casino.

There’s a reason why so many shoppers love Wegman’s. A Valentine’s Day promotion spotted the day before the holiday in a Buffalo-area store featured twin ribeye steaks, packaged ready-for-the-flame in a disposable, heart-shaped broiler pan.

New York -- Twitter plans to acquire Niche, a startup that pairs content creators popular on such social media platforms as Instagram, Tumblr and Twitter's own Vine with brand advertisers.

Niche, founded in 2013, provides social media creators – its stable includes more than 6,000 – with free, cross-platform analytics on desktop and mobile, and serves as a non-exclusive talent rep to facilitate branded content deals with its network of companies and agencies.

Los Angeles -- Stitch, a new concept in clothing alterations and design services, has opened a flagship in West Hollywood, California, with plans to expand across the nation.  

The store combines a comfortable atmosphere, quality tailoring, a fast turnaround and real-time text/email updates on garment progress. It also features a lounge decorated with for-sale paintings by local artists, and a rotating pop-up boutique with clothing for sale.

Philadelphia -- X Team International announced that partner MSC Retail has completed a lease transaction with Rascals Fitness in Collegeville, Pennsylvania.

Rascals Fitness will open a 12,183-sq.-ft. facility in Collegeville Plaza at the intersection of Main Street and 2nd Avenue. “We’re excited to have helped complete the lease for Rascals Fitness on their third location in Pennsylvania,” said Michael Salove, president and CEO of MSC Retail.