ShoeBuy finds better fit with new site

The brand rennaissance of apparel e-retailer ShoeBuy is complete: The company has relaunched its e-commerce site after taking cues from customer feedback and consumer research.

The 15-year old retailer founded in Boston aims to deliver a more intuitive website, a refreshed rewards program and a commitment to building an engaging shopping experience. New features added to the ShoeBuy shopping experience include a virtual fitting tool, expert insights and blogs, customer reviews, and online customer service chat.

The ShoeBuy website now features a new logo, homepage, checkout process and improved functionality. ShoeBuy will celebrate its rebranding project by thanking its customers this month with initiatives including a "Share & Win What's Inside the Box" sweepstakes on Facebook to win up to a year of shoes.

"ShoeBuy has built a deep expertise in online shopping, and through our partnerships with more than 1,200 brands, we have always delivered limitless variety, ever-changing selection, sought-after styles and hard-to-find sizes," said Mike Sorabella, ShoeBuy CEO. "We're celebrating 15 years in business by building on this legacy. We want to create experiences for our customers that capture and combine the satisfaction and excitement of finding what they want with the confidence that they'll be thrilled with their online purchase – every time."

Over its 15 years, more than 1,200 brands have joined the e-commerce store, and just this year, the company announced it had acquired a minority stake in local footwear brand Boston Boot Co.