Marketing Tactics

Naturalizer is looking to engage with its core shopper on an emotional level by launching a digital marketing campaign that focuses on how style transcends generations.

The Naturalizer brand plans to feature the special bond between mother and daughter in this omnichannel campaign, as seen through the Durso, Sambucini and Baker families. Each family has styled a different Naturalizer shoe – with mother and daughter adding their own twist.

The Container Store attracts a lot of loyal customers, and soon those shoppers will have another reason to buy more closet organizers and kitchen jars, thanks to a partnership with Synchrony Financial.

The retailer announced a new, multi-year agreement with Synchrony Financial to offer a private label credit card program for customers. The card will be available for use in the retailer’s stores and online and is scheduled to launch in the spring of 2016.

The Container Store attracts a lot of loyal customers, and soon those shoppers will have another reason to buy more closet organizers and kitchen jars, thanks to a partnership with Synchrony Financial.

The retailer announced a new, multi-year agreement with Synchrony Financial to offer a private label credit card program for customers. The card will be available for use in the retailer’s stores and online and is scheduled to launch in the spring of 2016.

After a false start and years of delays, American Dream Meadowlands, the sprawling retail/ entertainment mega center planned for East Rutherford, New Jersey, is finally taking shape under the reins of new owners Triple Five Corp.

It’s been a busy fall for hip eyewear marketer Warby Parker.

The company opened its first permanent location in Washington, D.C., in the Georgetown section.

The 1,230-sq.-ft. store features Warby Parker’s signature classic library design, with custom brass library lamps, suspended globe lighting, chevron wood flooring, walnut shelving, and banquette seating for reading and relaxing.

Staples is bucking the Black Thursday trend by making a statement, literally, about closing its stores on Thanksgiving Day in order to allow its customers, employees and their families to enjoy the holiday.

The retailer issued a statement on Thursday saying that despite being open on Thanksgiving Day the past two years, this year it says customers and employees should have the chance to stay home with family and friends. Stores will open at 6 a.m. on Black Friday.

Newegg is looking to be the destination this holiday season for gamers with a new promotion designed to appeal to tech enthusiasts.

Whatever you have planned for Saturday, Oct. 10, specialty apparel retailer Ross Dress for Less will probably be busier.

The Ross Stores Inc. banner is opening six new stores, including three in a new market, as well as relocating a store.