Marketing Tactics

Lowe's is coming to the aid of the communities it serves with a donation to help provide relief in the wake of massive flooding in the Southeast.

The retailer plans to donate $500,000 to American Red Cross Disaster Relief and work to provide both immediate and long-term support to local communities in the Southeast.

Photo by Dominic Savini

For honeygrow founder Justin Rosenberg, the idea was simple: create a business based on his passion for fresh, healthy, wholesome and interesting food.

For the third consecutive year, Apple and Google came out on top in a ranking of the 100 most valuable brands in the world.

Not only is a picture worth 1,000 words, but it may be worth $1,000.

A new survey from Adobe shows that consumers have a very positive response to “shoppable media” – online images and videos that serve as direct transactional tools.

Target is showing off an updated look at its redone store in Minnetonka, Minnesota.

The remodeled SuperTarget is serving as a testing ground such overall store updates as bolder, more playful signage, and new displays and for new concepts in the grocery area.

The chain is also putting the spotlight on its “Made to Matter — Handpicked by Target” collection of healthy-living brands, with more prominent signs on the ends of aisles.

Target is showing off an updated look at its redone store in Minnetonka, Minn.

The remodeled SuperTarget is serving as a testing ground overall for store updates with bolder, more playful signage, new displays and various new concepts in the grocery area.

The chain is also putting the spotlight on its “Made to Matter—Handpicked by Target” collection of healthy-living brands,  with more prominent signs on the ends of aisles.

A.R.E. (Association for Retail Environments) and POPAI (Point of Purchase Advertising International) have merged. The new association, which will be renamed in the coming months, creates one industry association representing all of the companies that provide end –‐to –‐end products and services for retail store environments and customer experiences.