Toronto – Sears Canada Inc. is reportedly reducing some departments while expanding others in a move to capitalize on the retreat of Target from the Canadian retail landscape. According to the Toronto Globe & Mail, Sears Canada plans to stop selling electronics altogether while also reducing its tool and hardware assortment by more than 50%.
Space once dedicated to electronics in Sears Canada stores will now house mattresses, a profitable segment where Sears Canada is a national leader. Sears Canada will also expand its apparel, home goods and footwear assortments.
To this end, the retailer has signed agreements to exclusively carry Cherokee apparel and footwear and Liz Lange maternity apparel, and will also launch a Wayne Gretzky men’s apparel line in fall 2015. Target previously held exclusive rights to sell Cherokee and Liz Lange goods in Canada, and still carries them in its U.S. stores.