WineStyles seeks national franchise growth

West Des Moines, Iowa - WineStyles Tasting Station, a boutique wine and craft beer retail chain, is launching expansion plans to grow its national footprint. The company currently has more than 20 locations across the country, and aims to grow the business to nearly 50 stores during the next several years through franchising.



WineStyles is seeking qualified candidates in new cities such as Cedar Rapids, Davenport and Bettendorf, Iowa; and Charlotte and Raleigh-Durham; North Carolina. Additionally, WineStyles plans to expand its presence in existing markets and is targeting communities in the greater Chicago area; Dallas-Fort Worth, Texas; Des Moines, Iowa; Omaha, Nebraska.; Houston; Greensboro, North Carolina.; and northern Virginia for future development.



The company’s expansion plans are part of the brand revitalization strategy under the new franchisor ownership team, in which existing WineStyles franchisees Bryan and Andrea McGinness purchased the company and spearheaded the shift from its traditional retail outlets to the WineStyles Tasting Station concept. In fall 2014, the brand unveiled its new store design at the opening of its flagship location in Coralville, Iowa.