Report: Net-A-Porter partners with Harper’s for interactive mobile ad

London – Net-A-Porter is reportedly partnering with Harper’s Bazaar on an interactive ad. According to Luxury Daily, Net-A-Porter’s display ad on the Harper’s mobile site lets consumers type in a keyword that will help personalize the landing page they go to.



Predictive text helps consumers more quickly fill in the keyword. They are then brought to a customized landing page with products relating to their keyword.