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Report: Net-A-Porter partners with Harper’s for interactive mobile ad


London – Net-A-Porter is reportedly partnering with Harper’s Bazaar on an interactive ad. According to Luxury Daily, Net-A-Porter’s display ad on the Harper’s mobile site lets consumers type in a keyword that will help personalize the landing page they go to.

Predictive text helps consumers more quickly fill in the keyword. They are then brought to a customized landing page with products relating to their keyword.

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