Marketing Tactics

The value proposition of Perfumania stores is under scrutiny after the retailer reported dismal same store sale for the third quarter.

For the 13-week period ended Oct. 31, net sales at Perfumania decreased 8% to $142 million, compared to $154.3 million in the prior year. Same store sales decreased 22.1%. Net income was $3 million, or net income per diluted share of 20 cents, compared to a net income of $7.5 million, or a net income per diluted share of 48 cents during last year’s third quarter.

Lillian Vernon, who grew a home business selling monogrammed pocketbooks and belts, into one of America's best-known mail-order businesses, died on Monday. She was 88.

Vernon and her family came to the United States in 1937 as Jewish immigrants from Germany fleeing Hitler. She was newly married and pregnant with her first child when she started her business in 1951.

The Lillian Vernon Corp. was the first company owned by a woman to be listed on the American Stock Exchange, in 1987, according to the New York Times.

Chattanooga, Tenn. -- CBL & Associates Properties along with its corporate partner, Coca-Cola, are encouraging shoppers at CBL Malls across the country to get social this holiday season with an in-mall holiday promotion.

Kohl's is pulling out all the stops in the hopes of increasing holiday sales this season by staying open through Christmas Eve.

Kohl's plans to keep its doors open for more than 170 hours straight from 7 a.m. on Thursday, Dec. 17 through 6 p.m. on Christmas Eve, Thursday, Dec. 24 as an added convenience to holiday shoppers. In addition to extended store hours for last-minute shopping, customers will find special savings opportunities on Super Saturday, Dec. 19, and time-saving conveniences such as buy online, pick up in store for last minute gifts.

Mallgoers who need to see what’s happening at the North Pole before they believe in Santa Claus will have their doubts erased, thanks to J.C. Penney. According to Advertising Age, Penney is using Oculus virtual reality headsets in an immersive holiday promotional experience called “Twas the Flight before Christmas” at four select malls. Customers will be able to interact with a virtual “Santa’s Workshop” environment.

Boston -- Gordon Brothers Group and Hilco Merchant Resources announced that the companies will be managing the stores closing process, which has begun, for Los Angeles-based, Kitson, at all 17 locations throughout California, Oregon, and Nevada. Sales are offering discounts of up to 50% on all of the fashion apparel, gifts and novelty merchandise. Store fixtures, furniture and equipment will also be available for sale.

Fort Worth, Texas -- Trademark Property Co. announced new public art programs underway at the developer’s two Fort Worth, Texas properties, Waterside and WestBend. The art programs are intended to support Fort Worth culture and arts through historical tributes and commissions by local artists. They are a part of Trademark’s Conscious Place initiative; a stakeholder driven development model that aims to ensure that its properties are more than just places of commerce, but also places of community and meaning.