Marketing Tactics

Buoyed by strong holiday sales, Express reported impressive results for its fourth quarter as the company’s turnaround remained on track. The chain issued an upbeat earnings forecast for the full year.

The specialty retailer reported better-than-expected net income of $56.1 million, or 67 cents per share compared to $41.8 million, or 49 cents per share, in the year-ago period.

Amazon will be promoting its growing portfolio of original content available to Prime members on 20,000 movies screens after reaching a multi-year agreement with National CineMedia.

An unusual and dramatically-lit exterior adds to the excitement at Jordan’s Furniture’s new store in New Haven, Connecticut. It also signals to passers-by that Jordan’s is not your typical furniture store — not by a longshot.

Whole Foods Market has partnered with national solar providers NRG and SolarCity to substantially increase the number of rooftop solar units on the company’s U.S. stores.

The retailer aims to install up to 100 additional solar rooftop units on its stores. If the goal is reached, the project has potential to be among the 25 largest commercial rooftop solar installations in the country.

Photo: Frankie Grande, Rachel Smith, and Lyndsey Rodrigues host Style Code Live, Amazon's first, daily live show.

Lululemon athletica and Athleta, a subsidiary of Gap Inc., are not new concepts. But they are part of one of fashion’s hottest trends: “athleisure.”

Specializing in trendy activewear designed for the gym and beyond, athleisure concepts are finding their way into all kinds of shopping destinations — giving lululemon and Athleta increasing competition. Here’s a rundown of some other retailers currently in the game:

Macy’s is ushering in the spring promotional season by celebrating America'as vast and varied landscapes at the 2016 Macy’s Flower Show.

The show will sprout to life at five Macy’s downtown store locations nationwide, including Herald Square in New York City, Center City in Philadelphia, State Street in Chicago, Downtown Minneapolis and Union Square in San Francisco.

If you were an Uber user in Austin, Texas, this fall, you might have been surprised to see the option to take a horse and buggy instead of a car appear on your smartphone.

The tongue-in-cheek offer was part of Uber’s effort to inform and mobilize customers in its fight against what the company contended were antiquated regulations being considered by local government.