Marketing Tactics

Kroger puts produce front and center at its new grocery store concept, Main & Vine, which also boasts a large bulk-bin area and an event center where cooking demonstrations take place. The store, in Gig Harbor, Washington, capitalizes on Kroger’s centralized buying and distribution power to keep prices affordable on produce and staples, according to the Columbus Dispatch. [Columbus Dispatch]

One of the nation’s most successful upscale shopping centers has launched an app to make shopping easier and more personalized.

The Mall at Short Hills, in Short Hills, New Jersey, has launched an app that offers what the center calls “first-of-its-kind” indoor navigation technology and a host of other shopper-friendly functionality.

New York -- The Howard Hughes Corp. announced that Andrew Schwartz has been hired to lead the newly created Global Strategic Partnerships Group as senior VP. He will be responsible for identifying and securing new corporate partnerships across the company’s sought after portfolio that spans from New York to Honolulu, the new division will play an important long term role for the growing company.

Kohl’s announced it donated more than $51 million in 2015 through various charitable efforts and programs.

The donations include nearly $16 million in corporate grants through Kohl’s premier associate volunteer program and approximately $19 million donated through Kohl’s Cares® cause merchandise, in addition to other philanthropic giving.

When it comes to marketing technology spend, retailers are overwhelmingly allocating dollars to a particular consumer touchpoint.

According to a new survey of more than 200 retail marketing executives from digital savings platform RetailMeNot Inc., "The Rise of Mobile Marketing Spend in Retail," 87% of retail marketers plan to invest more in mobile marketing in 2016.

In comparison, 73% of respondents plan to increase non-mobile digital advertising spend and 62% plan to increase their offline advertising spend.

Market Track compared retail circular advertising in February 2016 vs. February 2015 and noted trends occurring across top retail chains.

Kohl’s added four comparable circulars in February 2016, promoting mainly short duration sales like “50% Two-Day Sale,” “Doorbusters,” and “Make a Point to Shop.” They attempted to leverage their rewards program with 3X the points during the “Make a Point to Shop” sales.

More than 45% of consumers say the opportunity to earn rewards is a primary driver for purchasing from a brand, according to a new study from Maritz Motivation Solutions.

The report, The Maritz LoyaltyNext Customer Study, surveyed 2,000 consumers on their loyalty to and engagement with brands.

When asked why they purchase from a brand, a majority of consumers cited “the ability to earn points and rewards, as well as good promotions and low prices.”

Phoenix-based PetSmart and the Arizona Diamondbacks are teaming up to create the first-ever season-long dog-friendly ballpark in America.

The retailer worked with the team on new PetSmart Patio, PetSmart Park and the Dog Days of Summer program, where dog-loving fans can bring their dogs to all 13 Sunday Diamondbacks home games in the 2016 season (the first game will be on April 10 vs. the Chicago Cubs).