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Coupon provider launches holograph campaign

6/23/2015

New York – The in-store experience is getting a lot more high tech for customers at select Price Chopper, Kmart and Food Lion stores. News America Marketing (NAM), a publisher of coupons in the U.S. and Canada, has launched a new in-store holographic display campaign around soccer.



In partnership with Mondelez International, NAM is using high-definition holographic display technology to create the realistic illusion of 3-D moving objects in displays for Mondelez’s multi-brand 2015 soccer campaign, #PassTheLove. Mondelez brands Ritz, Trident and Chips Ahoy are the official snacks of U.S. Soccer.



The holographic display for Mondelez will consist of a rotating, 3-D soccer ball that introduces consumers to the snack brands with the help of a superstar U.S. Soccer athlete.



In addition, during June and July, consumers everywhere can share a message of support for the U.S. Women's National Team at PassTheLove.com, where submissions are gathered on a Digital Fan Wall of support and consumers can win instant prizes for participating.



"Our goal is always to provide the most creative, innovative solutions for our clients," said Marty Garofalo, CEO, News America Marketing. "We are delighted to generate some excitement in grocery store aisles by making Holographic Display available to our clients."


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