Marketing Tactics

Men's Wearhouse launches 8th suit drive
Men's Wearhouse is inspiring a future generation of men to shop its stores with its eighth annual National Suit Drive.

The six-week initiative collects donations of gently-used professional attire for unemployed Americans. The clothing will be distributed to over 180 local non-profit organizations that provide job-ready skills, training and seminars to disadvantaged men and women entering or re-entering the workforce. As part of this year's National Suit Drive, Men's Wearhouse is issuing a challenge to consumers to meet or exceed the goal of 250,000 donated items.
Wayfair plays a different marketing tune
Fast growing Internet retailer Wayfair is debuting its latest innovative marketing campaign by way of a song.

The company has partnered with country singer-songwriter Ashley Monroe and premiered her new song, Bombshell, on Wayfair.com, as well as the makeover of the singer's writer's room.

Wayfair teamed up with both Monroe and interior designer, Brad Ramsey, on the redesign of her Nashville-based writer’s room—an inspiring and creative space featuring a variety of Wayfair products.

Barney's flips the switch on Instagram

Barneys New York is joining other retailers in embracing social shopping.
Foot Locker nets campaign with budding NBA star

It doesn't really matter whether shoppers are familiar with hoops star Emmanuel Mudiay yet, because Foot Locker is launching a campaign that explains everything.

The specialty athletic retailer has launched a YouTube video campaign called "Life Changes After the Draft" – a series of four, 15-second commercials with Under Armour featuring top-NBA Draft prospect Emmanuel Mudiay.
Curtain time for Anna’s Linens

Costa Mesa, Calif. – Anna’s Linens’ stores will soon be history.
Barneys enables Instagram shopping

New York – Barneys New York keeps expanding its use of social media. The luxury retailer will enable customers to shop directly from a link embedded in its official Instagram account. Utilizing technology from Like2Buy, the feature will link customers to shoppable Instagram images which connect to the Barneys e-commerce site.
T.J.Maxx seeks budding artistes

T.J.Maxx has come up with a creative way to encourage shoppers to support children in need.

The retailer is launching the "Maxx Kids Art Contest" to support organizations that help children in need reach their full potential, such as Save the Children. Winning artwork will appear on future products sold in T.J.Maxx stores that will benefit children in need. In addition, all winners will receive a $250 savings bond.
Report: The money behind women’s closet doors

New York -- Women have a real investment hiding in their closets, according to a survey by Alliance Data’s Card Services business, which manages store-brand credit card programs for retailers.

One-fourth of survey respondents indicated the total value of the items in their closet to be from $1,000 to $2,499, and 17% valued the contents between $5,000 and $9,999.
Happily Eva after for New York & Co.

Customers have responded so well to New York & Company’s collaboration with Eva Mendes that the retailer has extended its deal with the Cuban-American actress.

Launches in 2013, the Eva Mendes Collection features five seasonal assortments and 11 unique deliveries a year, which feature apparel and accessories.
Ace colors summer with new paint palette

Ace Hardware wants shoppers to think summer paint projects by introducing a new curated color palette for the warmest season of the year.

Ace's Design Experts have curated a paaint color palette for summer 2015 using colors from the Clark+Kensington paint+primer in one collection.

Featuring hues reminiscent of long summer days and seaside vacations, the colors range from vibrant and bold to grounding neutrals.
Walgreens to offer free HIV tests

DEERFIELD, Ill. — Walgreens is participating in a Centers for Disease Control and Prevention pilot with Greater Than AIDS and other organizations and local officials to expand HIV testing services and connect more people with the virus to treatment and care.
Jared opens new store banner

Garden City, N.Y. -- Jared The Galleria of Jewelry has devoted an entire store to one of its product brands.

The new store, Le Vian by Jared, is located at the Roosevelt Field Mall, Garden City, New York, and features the full Le Vian product line, from jewelry and timepieces to handbags and scarves. The space features curated in-store boutiques devoted to the individual product categories.