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Jennifer Garner collection debuts at Jo-Ann


Shoppers looking for creative projects to do with their kids this summer will love a new collection from actress Jennifer Garner at Jo-Ann Fabric and Craft Stores.

The leading fabric and craft specialty retailer has launched We Made It by Jennifer Garner, a new line of creative kits for active kids, available only at Jo-Ann stores and

“Some of my fondest childhood memories include trips to Jo-Ann with my mom, who would sew our clothes, so I’m incredibly happy to be able to launch the We Made It line with a brand I have that connection with,” said Jennifer Garner. “One of the main concepts behind We Made It is to promote memory-making opportunities for families, so we developed kits that will help loved ones share the same kinds of moments that my family and I cherish so much.”

We Made It by Jennifer Garner is a collection of more than 100 creative kits ranging in price from $2.99 to $49.99 designed to promote imaginative exploration among children ages 4 to 11. The kits feature four creative categories, each encouraging inspiration and shared fun in a different way:

Grow – foraging baskets, flower press kits and bird feeder projects are a few examples of the grow category which aims to stimulate exploration and observation of the natural world.

Memorable – from framed family portraits to custom treasure boxes, the creative kits in the memorable category help children form lasting memories while developing personal interests and style.

Playful – the playful category inspires self-expression and improvisation with creative kits including DIY wooden playsets and cute costumes.

Sweet – there are more learning benefits related to baking treats than one might imagine – think of all the math – but the colorful kitchen prep mats, cookie stamps and other creative kits in the sweet category help keep children focused on the fun.

“We Made It by Jennifer Garner is a thoughtful, well-built collection of children's craft kits and accessories designed to create positive, memorable experiences for children and their parents or care givers,” said Megan Featherston, executive vice president, merchandising and marketing, for Jo-Ann. “Our hope is that families will love crafting with the kits and will cherish the unique outcome of their creativity. Fostering children's social and emotional health is a cornerstone of this brand.”

Customers can share their favorite memories for a chance to win prizes by entering the #WeMadeItSweepstakes on Instagram. Parents are encouraged to tag Instagram posts of crafted memories created with their children with #WeMadeItSweepstakes to be entered to win one of five $250 Jo-Ann Gift Cards.

As Artist Ambassador and trustee, Garner advocates for Save the Children's early education programs with the goal of ensuring that every child in America has access to quality education from cradle to cap and gown. To further support Save the Children in their efforts, Jo-Ann has created We Made It by Jennifer Garner-inspired coloring and activity books available at registers in all Jo-Ann stores July 5 through August 1.In exchange for a dollar donation to Save the Children, customers will receive the coloring book filled with 13 pages of fun summer activity ideas. For additional information, inspiration and videos, visit

Jo-Ann Fabric and Craft Stores has approximately 850 Jo-Ann stores across the country.

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