Skip to main content

Alibaba thinks, acts globally


Beijing, China - Alibaba Group Holding Ltd. is both thinking and acting globally with a major expansion of its cross-border e-commerce initiatives. Alibaba’s new global effort includes the launch of 11 official country pavilions on its Tmall Global platform.

A total of 11 countries, including the U.S., New Zealand, Australia, Switzerland, France, Britain, Spain, Singapore, Thailand, Malaysia and Turkey, will launch country pavilions on Tmall Global, an extension of its Chinese e-commerce platform. These country pavilions are curated online verticals aimed at providing Chinese consumers with a “one-stop shop” for popular products from a particular country as well as other travel and cultural information. Brands already on and Tmall Global can opt to join their originating country’s pavilion.

In May, Korea was the first country to launch a country pavilion on, allowing small-to-medium-sized Korean enterprises to sell goods directly to Chinese consumers.

In addition, Alibaba is launching cooperative partnerships between its Juhuasuan group-buying platform, and 26 foreign embassies in China to collaborate on marketing and promotion of those countries’ products. The countries involved are the U.S., Canada, Russia, New Zealand, South Korea, Japan, Italy, Australia, Thailand, Bulgaria, Ukraine, Greece, Mexico, Singapore, Finland, Indonesia, Norway, the Czech Republic, Slovakia, Costa Rica, Brazil, Chile, Nepal, Israel, South Africa, and Malaysia.

“Alibaba Group has been incubating this country pavilion project for some time now,” said Jeff Zhang, president of China retail marketplaces for Alibaba Group. “Today, these 11 pavilions are the first fruit of this ongoing project to make global trade easier. Alibaba Group has signed agreements with various foreign countries to bring products from small-medium-enterprises to the Chinese market and offer consumers in China authentic products through Tmall Global and Juhuasuan.”

This ad will auto-close in 10 seconds