Back-to-school at Macy's is all about boho
Macy’s is ready to help students put their best (fashion) foot forward this autumn with an omnichannel approach to back-to-school.
“Back-to-school is the perfect time of year to refresh your wardrobe and infuse the season’s colors and trends,” said Stephanie Muehlhausen, Macy’s vice president and fashion director. “From elementary school to college, everyone will find the very best brands to start the school year off right and achieve on-trend looks for the fall – whether it’s dressing in boho chic, activewear or updated denim styles.”
For back-to-school, Macy's plans to offer a medley of deep discounts, celebrity appearances, and online promotions.
On the fashion front, bohemian styling with '70s global references are back. Students can embrace their inner flower child with fringe, embroidery and craft details. Additionally, ponchos and capes in blanket patterns add warmth and serve as must-have layering pieces when temperatures drop.
The red-hot denim-on-denim trend is interpreted with chambray shirts and denim shells paired with baby-bell jeans or a denim skirt. The denim trend receives a fun update with styles featuring ripped and repaired patchwork details. The classic shirt reinvents itself in new plaids, patterns and graphics. The traditional plaid fitted shirt will also get a refresh as it evolves into a slightly more oversized fit with more attention to detail. Junior girls will also adopt a modern eclecticism by mixing plaids with graphics, washed vintage treatments, and mixed media pieces. The chambray shirt and white oxford blouse will both be key staples in her closet.
For the casual, minimalist girl, “athleisure” continues to be an important trend. Jogger pants, graphic tees, and loose, knit dresses paired with white sneakers and dainty jewelry make a cool statement for fall. Graphic tees have a comeback in bohemian-inspired celestial and astrology prints, attitude-filled statement tees, and tees featuring their favorite movie characters and scenes.
For young girls, the same trends apply, but are scaled down – peasant tops, printed leggings, stretch denim, statement tees, and fit-and-flare dresses all play a big role in wardrobes this fall for the little fashionista.
In young men’s, the graphic tee trend continues, especially in different variations of black and white. Pair a favorite tee with ripped and repaired jeans, joggers, and track jackets. Young boys will also follow this sporty trend, wearing their favorite pair of joggers with hoodies and graphic tees for a hip, casual look.
Add to these looks with sneakers or high tops to achieve a contemporary, active style. Modern backpacks in leather are the finishing touch for the perfect back-to-school look for boys, girls, and teens this fall.
From now through mid-September, Macy’s store and macys.com savings include:
Kids:
• Uniforms $19.99 and under
• Girls dresses $19.99 and under
• Girls jeans and leggings $29.99 and under
• Girls shorts and skirts $19.99 and under
• Girls tops and tees $14.99 and under
• Boys jeans $29.99 and under
• Boys shorts $19.99 and under
• Boys tees $12.99 and under
• Boys active $19.99 and under
Young Men’s:
• Jeans $29.99 and under
• Joggers $29.99 and under
• Graphic tees and tanks $19.99 and under
• Shorts $29.99 and under
• Fashion sneakers and slip-ons $59.99 and under
Juniors:
• Dresses $39.99 and under
• Tees $14.99 and under
• Denim $29.99 and under
• Shorts $14.99 and under
• Skirts $19.99 and under
• Leggings $16.99 and under
• Sweaters $29.99 and under
Macy’s will be celebrating the season with events in select stores in August and September, including special appearances for kids by teen sensation and singer-songwriter, Daniel Skye.
Also, Macy's will host back-to-school shopping parties with celebrity vlogger, Lindsey Hughes, who will share her favorite styles and trends for juniors on macys.com.
