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California Gurl is H&M's holiday spokeswoman

7/16/2015

It may be the middle of summer, but H&M executives have the busy Christmas shopping season on the brain: The retailer has already selected its holiday campaign spokeswoman.


Katy Perry announced on Instagram Thursday that she would appear in the retailer's 2015 holiday campaign.


"I am excited to announce that I will be starringin @hm's #HappyandMerry Holiday Campaign launching later this year!!! Stay tuned for the whole unwrapping! Tap for credits! (can't believe I already have holiday emojis in my most recently used emoji's...more shame)," the singer wrote on Instagram.


The 30-year-old pop superstar follows in the footsteps of Lady Gaga and Tony Bennett in fronting TV and print campaigns for the Swedish retailer last winter.


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